Retail media is now generating billions in revenue for companies that can neatly spin their aggregation of shopper data into advertising networks. Companies like Kroger and Walmart are attracting CPG marketers that seek to closely tie advertising messages to the point of sale and tap into first-party data.
INCLUDED IN THIS TRENDLINE
Amazon, Walmart, Target lead retail media as CPG ad spend tops $500M
Why the media network craze is just getting started
Inside Macy’s plan to scale its budding retail media business
Yes, I'd like to sign up for the Marketing Dive newsletter (optional). You can unsubscribe at any time. By completing this form, you accept the Terms of Use and Privacy Policy. You also agree to having your information shared with our sponsor, Moloco Inc.
Please fill in form details to move ahead.
