CPG eCommerce sales grew to $175 billion in 2020, and estimates projected them to exceed $200 billion in 2021. It will walk CPG stakeholders through the latest eCommerce trends across platforms – including Gopuff – while spotlighting the three eCommerce growth drivers: Whereas only 13% of US households had purchased groceries online before the pandemic, 31% had done so by late March 2020; by April 2021, 59% of consumers surveyed had bought groceries online in the preceding year.
Now that the pandemic is receding, however, consumers may be changing their behavior. (Surveyed in July and August 2021, for example, just 43% of consumers said they planned to buy at least some of their groceries online post-pandemic.) Embracing several eCommerce growth drivers as part of your 2022 strategy may help your CPG business avoid an online slowdown — potentially increasing conversions while lowering costs. This webinar will help CPG leaders make smart decisions about their businesses’ eCommerce strategy (with a focus on investing in eCommerce in ways that drive revenue results and boost a company’s brand). It will walk CPG stakeholders through the latest eCommerce trends across platforms — with a focus on GoPuff — while spotlighting the three ecommerce growth drivers:
Holistic Advertising, with sponsored content and sponsored listings
Marketplace Management (optimizing sales, pricing, inventory, listings, and promotions for a retail-ready digital shelf)
Intelligence & Data (modeling, category-level benchmarks/understanding of the industry, and ability to react/respond quickly)
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