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MARKETING

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5 Strategies to Satisfy Customer Expectations in 2022

Thursday, 13 January, 2022

As 2022 approaches, consumers and retailers alike see brighter days ahead and a return to “normal.” For most shoppers, that means once again browsing the aisles, with nearly 74% of retail sales expected to take place in physical stores into 2024.

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5 Ways to Achieve Anywhere Operations With a Digital Platform Conductor

Thursday, 10 February, 2022

Seven years — that’s how far organizations leapt ahead in digital transformation due to the pandemic, according to a study by McKinsey & Company. This means organizations are increasingly phasing out their legacy technology and transitioning to cloud-based systems and technology.

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A Peak Behind the Curtain of the Underground Criminal Economy

Wednesday, 16 March, 2022

The numbers speak for themselves: retail, travel, and hospitality industries are attracting a startling 63% of credential stuffing and 41% of web attacks. Why is this the case? Simply put, your merchandise and customers' accounts and rewards once stolen are extremely valuable in the underground criminal economy.

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App Campaigns After SKAdNetwork - Best practices from AppsFlyer & Twitter

Thursday, 23 December, 2021

In this webinar, hosted by Twitter and AppsFlyer, UA managers will gain valuable takeaways on excelling in the ever-evolving app industry.

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BMO Global Asset Management (EMEA and APAC) Doubles Marketing Productivity

Sunday, 22 May, 2022

Companies and individuals place a high degree of trust in the institutions they choose to manage their money in the financial services industry. And many clients want more than a return on their investment – they want to know they’re also helping to build a better future. BMO Global Asset Management (GAM) takes that responsibility seriously for its individual, intermediary, and corporate clients. BMO GAM invests with a purpose, to grow not only client investment portfolios but also the greater good.

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Capitalizing on the Chaos with Creative Gifting Solutions

Wednesday, 23 March, 2022

Right now, in retail, chaos rules. Retailers are challenged to hire store associates. Supply chain woes have made keeping inventory in stock a challenge. Timely shipping is no longer a guarantee. And consumer demand continues to rise. While uncertainty will be a fixture for some time, it’s important to remember that there are lessons to be gleaned from these chaotic times that could have lasting implications.

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Capture Consumers and Boost Productivity With Hyperautomation

Wednesday, 25 May, 2022

Digital banking is booming, with digital customers expected to increase from 2.4 billion in 2020 to 3.6 billion in 2024. The trend bodes well for neo-banks and fintechs looking to grab market share by expanding into growing sectors like cryptocurrency and digital lending. But financial organizations must offer a seamless customer experience to thrive in the competitive landscape. The solution comes in the way of hyperautomation: the use of advanced technologies like AI and machine learning to automate disparate manual tasks. By managing processes holistically, banks have an opportunity to accelerate change and boost the consumer experience.

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The Ecommerce guide

Friday, 17 February, 2023

What merchants are saying about Buy with Prime” offers insight into how ecommerce businesses of every kind are driving growth.

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Embracing eCommerce CPG Growth Drivers as Part of Your 2022 Strategy

Thursday, 7 April, 2022

CPG eCommerce sales grew to $175 billion in 2020, and estimates projected them to exceed $200 billion in 2021. It will walk CPG stakeholders through the latest eCommerce trends across platforms – including Gopuff – while spotlighting the three eCommerce growth drivers: Whereas only 13% of US households had purchased groceries online before the pandemic, 31% had done so by late March 2020; by April 2021, 59% of consumers surveyed had bought groceries online in the preceding year.

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Empower, Engage, and Retain Your Hourly Employees with Digital Communication Tools

Thursday, 28 April, 2022

A recent study found that outdated, legacy technology plays a bigger role in turnover than you might think. Schedule empowerment and flexibility are critical, with 59% of employees citing scheduling issues as a reason they would quit a job. And another 39% of employees indicated poor communication with managers and their company as a reason they would leave their job.

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