Beyond physical distancing over two-plus years during the pandemic, many patients have ‘medically distanced’ themselves, a phenomenon that has exacerbated existing chronic conditions as well as postponed disease diagnoses.
As a result, the demand for patient access and support programs is stronger than ever. Yet when companies build these programs, providers and patients often don’t discover or use them. Whether you work in biopharma marketing, branded drugs, or patient access and support, this valuable webinar will help you understand today’s patient-as-payer reality. It will explore:
The evolving dynamics for Americans’ access to medicines and services
How to successfully handle the demand for patient support services
Obstacles that prevent optimal care flows and outcomes—including cost, logistics, and lack of awareness
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